People counting is the use of an electronic device (traditionally called a people counter or footfall counter) to measure the number of people that pass through a certain passage or entrance.

Irisys is a world leading authority on this technology and over 500,000 of our people counters are installed worldwide.

With a high ROI and a very fast payback time, our footfall counters are used by brands, public institutions and international organisations alike.

The information our people counters provide is used at all levels of businesses, from planning front-line activities to setting overall strategy.